Online Marketing #formula #Markethink

Formulanya apa ? Mungkin formula sama dengan ini bisa menjadi pegangan 🙂

Di online itu Marketing = Sharing = Learning = Community building = Branding = Selling

Percaya gak ?di coba aja formulanya….:)

Saya sudah coba. Mulai dulu dari passion berbagi. Ikuti alur setelahnya. Abrakadabra ! proses Selling jadi semakin mudah….

#markethink

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More than Marketing, dude…

Digital Marketers must build a business ecosystem that is suitable for every product.

There are two keys to success of a company; Marketing and Innovation. This is not my opinion but opinions of business experts. Peter Drucker Said “Business has only two function; marketing and Innovation”

In the fast-paced digital age like this, we can find there are many innovators who have a lot of products or services that are very cool. In Indonesia today, we find there are a lot of digital innovation in various fields. There are many star-up that grew and flourished. However, product or service that they have mostly not be successful or wither before it can develop in the market. Why and why? because they do not pay attention to the first aspect in a business that is most important is the ability to read the market, develop marketing strategies and marketing tactics. Most of them only can create, give birth, without being able to make their products grow. Why? due to a weak knowledge and skills in the field of marketing. In particular I emphasize, they do not have a marketer who understands technology. They do not have a marketer who understands the condition of the digital market. They do not have a digital marketer.

Marketer turned into a business development
Okay, you already know that the role of marketing in an innovation, especially if your products are digital products, it is very important to maintain and develop the continuity of the product that you produce.

Is that enough? No, in the end, the marketers themselves who need to know where the movement towards the product or service is developed. The invention will only be a waste if it is not a solution. The role of marketers who need to know the direction where the product is developed, the products really acceptable – a solution for customers.

Is that enough? not, especially if your product is digital or marketed products digitally. Marketers must understand how to build a business model in accordance with product innovation is developed.Digital Marketers must build a business ecosystem that is suitable for every product. Each product has its own uniqueness, who developed a business ecosystem must be able to be accepted by the market. In the digital era, the marketers will eventually turn into a business development. If your company does not have the type of marketer like that, anything as good as you develop product innovation will only be a product most of which ended with the tragic.

So, we’re talking about something big here. This is more than just marketing, dude …

Online Community Based Learning & Digital Marketing

The best way to build an online community based learning is to combine the concept of e-learning with digital marketing

Today I think about how to build an online community with basic service providers a unique and specific knowledge. People call it community based learning, this work is very great friend, why? because with the help of the Internet, in the era of the digital world, we will get a niche market that match your interests and has the potential for an incredible value.

Here, we are not talking about a collection of people without a purpose, but how the company pass on a passion and knowledge they have in a digital experience. We’re talking about an effective way of communicating, we are creating an ideal environment of brand and customer relationships, we’re talking about extracting ideas that can be generated from the conversations that occur between companies or service providers with their customers. We are creating new relationships to educate our target market more effectively and personal.

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Learning of Change dari Revolusi Industri & Revolusi “The Red Devils” di Inggris

Learning of Change ; Revolusi Industri di Inggris

Sejarah mencatat, revolusi Industri adalah sebuah fase gemilang dari kemajuan perekenomian di dunia.  Tak hanya di Inggris negeri sang pencetus. Gegap gempitanya, efeknya, begitu luas dan mendunia.

Saya tahu kisah hebat tentang revolusi industry ini waktu di sekolah dulu, cerita emas revolusi industry begitu memukau – bagi saya. Bagaimana hebatnya sebuah Negara berubah dengan cepat, dan perubahan itu mampu memberi efek yg begitu dahsyat terhadap kemajuan perekonomian dunia, culture, dan tentunya kesejahtaraan masyarakat.

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Beda Marketing & Sales

Pengen nulis tentang hal ini, karena dilapangan masih saja-bahkan-standar korporasi menengah membuat pengertian yang agak rancu dan kurang pemahaman tentang Marketing dan Sales ini.

Berbicara tentang sales, maka pekerjaan dan parameter ukurannya ya Sales Doank alias Menjual doank…dan kalau berbicara pekerjaan Marketing maka akan langsung berhubungan dengan penyusunan marketing plan corporate dari mulai menyusun komponen strategic STP (Segmenting, Targetting, Positioning) sampai menyusun taktik pemasaran 4P atau 7P + taktik differensiasi,etc (standar ini mah…).

Dalam hal ini, pekerjaan marketing akan melingkupi : semua pekerjaan dari mulai nyusun segmen pasar dan target pasar yang hendak dituju, sampai akhirnya membentuk satu positioning yang jelas corporate dibelantara bisnis yang dijalani, adalah tugas besar seorang marketer. Setelah itu dia meramu komponen 4P (produk, price, promotion, place) sebagai taktik yang kudu dijalankan korporasi untuk melayani segmen yang telah ditentukan agar bisa mencapai target yang telah dihitungkan. Contohnya : Target market share 50 %, hitungan revenue, atau langsung dalam nominal bisa dihitung tingkat pertumbuhan perusahaan berapa persen yang ingin dicapai !!!
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Pendakian Pertama Mount Everest

Judul diatas saya peroleh informasinya dari mbah google, Jika Anda membuka google sekarang ini makan logo yang muncul ya logo seperti gambar diatas. Gambarnya mbah google ini didedikasikan untuk Sir Edmund Hillary’s yang tercatat sebagai orang pertama yang berhasil mendaki puncak mount everest, gunung tertinggi didunia. Saya sendiri ingin lebih menyoroti pada pendekatan branding google yang menurutku sangat “genius”. Dimulai beberapa waktu lalu kita juga dihebohkan dengan Laser Pertama, kini Google menampilkan tampilan baru dengan tema “Anniversary of The First Ascent of Mount Everest”. Disini, google coba untuk ikut memperingati salah satu peristiwa bersejarah didunia saat satu puncak gunung tertinggi didunia berhasil didaki. Memang selam ini, Google sering memberi penghargaan kepada orang-orang yang beprestasi dan terkenal (artis, dll) dengan membuatkan logo Google yang didekasikan khusus untuk mereka.

Informasi lengkap tentang logo/theme google edisi pendakian mount everest ini bisa anda peroleh disini.

Kumpulan Logo-Logo/Theme Google yang didekasikan khusus untuk para artis dan manusia berprestasi didunia bs anda liat di Google Artist Theme dan disini